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The authentic American style begins and ends with blue jeans. We’ve taken classic denim and fused it with a highly sustainable natural fiber (jute) to create a cool, casual, and very durable area rug. The denim is upcycled from old blue jeans to bring that soft, worn-in feel into your favorite rooms. When dark and light washed denim rag yarn is spun with golden jute a well-loved heirloom is formed. The tucked jute ends add an extra degree of durability. Place it in a bedroom, kids room, living room, or family room for a naturaly chic, natural look that’even feels great on bare feet. Like your favorite pair of jeans, this rug will wear better as it ages.